Why Digital Marketing Matters in Real Estate

Real estate decisions are increasingly influenced online. According to the National Association of Realtors, 97% of homebuyers begin their search online. That means your digital presence must be as compelling and trustworthy as your in-person pitch.

Here’s how you can build a digital marketing strategy that sells:

1. Build a Professional Website

Your website is your digital storefront. It should be fast, mobile-friendly, and optimized for SEO. Include:

• Property listings with high-quality photos and videos

• Virtual tours and floor plans

• Clear CTAs (e.g., schedule a viewing, contact agent)

• Testimonials and