Description

Meta Ads Training (Facebook/Instagram Ads)

1. Understanding Meta Ads

   • Platforms: Facebook, Instagram, Messenger, and Audience Network.
   • Objectives: Awareness, Consideration, and Conversion (Choose based on your goal).
   • Targeting: Leverage interests, behaviors, demographics, and lookalike audiences.
   • Ad Formats: Image, Video, Carousel, Slideshow, Collection.
   • Budgeting: Daily vs. Lifetime budgets, and understanding Cost Per Click (CPC) vs. Cost Per Thousand Impressions (CPM).
   • Optimization: Use automated rules and A/B testing to enhance campaigns.

2. Setting Up Ads

   • Campaign Creation: Choose an objective, set your audience, and decide your budget.
   • Ad Creation: Select creative (images/videos), write compelling copy, and add a clear Call-to-Action (CTA).
   • Tracking: Install Facebook Pixel for conversion tracking and retargeting.

3. Analyzing Performance

   • Use Ads Manager to monitor metrics like Reach, Engagement, Click-through Rate (CTR), Conversion Rate.
   • Optimize based on insights and scale what works.

Google Ads Training

1. Understanding Google Ads

   • Search Ads: Text ads that appear on Google search results.
   • Display Ads: Visual ads that appear on websites within Google’s Display Network.
   • YouTube Ads: Video ads shown on YouTube.
   • Shopping Ads: Product-based ads shown in search results.

2. Setting Up Ads

   • Keyword Research: Use Google Keyword Planner to find relevant search terms.
   • Campaign Types: Choose between Search, Display, Video, or Shopping campaigns.
   • Targeting: Set geographic, language, and device targeting.
   • Budgeting & Bidding: Set daily budgets and choose from bidding strategies like CPC, CPA, or ROAS.
   • Ad Extensions: Add additional links, location, or call extensions to boost engagement.

3. Optimizing Campaigns

   • Quality Score: Focus on improving relevance of your ads, landing pages, and keywords.
   • Ad Testing: Use A/B testing to improve CTR and conversion rates.
   • Remarketing: Re-engage users who have interacted with your website.

4. Analyzing Performance

   • Use Google Ads Dashboard to review key metrics like CTR, conversion rate, and Cost Per Acquisition (CPA).
   • Adjust bids and refine targeting based on performance data.